Women are being offered a glimpse of the future by a smartphone app which shows how drinking too much could affect their looks.
The Drinking Mirror app begins by capturing an image of how you look today. It then shows how you could look after 10 years of drinking over the guidelines. The phone app stresses how dropping a glass size could improve your looks
It comes as part of efforts to target women aged 31 to 44 in a campaign to change attitudes about alcohol.
Last year the Scottish government urged drinkers to take smaller glass sizes, to promote health and limit ageing.
It has now updated its “drinking mirror” app to show how cutting back could improve your looks over 10 years.
Official estimates suggest one in every 30 deaths among women is alcohol-related.
Figures from the Scottish Health Survey also indicate more than one in three regularly drink more than is good for their health – the recommended weekly guideline of 14 units for women.
Health Secretary Alex Neil told BBC Radio Scotland’s Good Morning Scotland programme: “Over the past 20 years or so there has been a doubling in the number of deaths of women aged 31 to 44 as a result of over-consumption of alcohol and there’s been a trebling of the incidence of cirrhosis and liver disease as well.”
What to see the results for yourself? You can check out the online version at drinksmarter.org/handy-tools/drinking-mirror-app.
-BBC.CO.UK 8 January 2013 Last updated at 09:20 GMT